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Combining sector and insider knowledge of having worked as an in-house senior
leader with an external viewpoint.

• Insider Knowledge, outside perspective

Our comprehensive understanding of the health, education, and social care sectors
allows us to quickly understand the needs of our clients and deliver tailored, practical
solutions efficiently. This expertise helps reduce project timelines and deliver results
quickly.

• In-depth sector knowledge

Our outside perspective provides unbiased viewpoints while our collaborative
approach aligns with the values and commercial objectives of your organisation.

We live and breathe our clients' values, acting as a trusted strategic advisor rather
than an external organisation.

• collaborative approach

• Our approach helps our clients build internal processes that are flexible and easily
  adaptable to reflect the changing priorities.

• agility & flexibility

Led by Petra Meinlova, an MBA-qualified Marketing leader with over two decades of
senior leadership experience working with operators and investors in the health,
education and social care sectors.

We are open, honest and committed to achieving the best outcomes for our clients.

Our expertise and approachable nature make us not just effective, but also enjoyable
to work with.

• experienced leadership

We work independently or with existing teams to create focused strategies that drive lead generation, improve
occupancy rates, and support business growth. Our innovative approaches identify opportunities and tell your
story effectively.

• Marketing strategy with a practical, tactical approach

We build compelling and memorable brand stories that position your organisation as a leader. Whether you have
multiple subsidiaries or are a startup, we ensure your brand resonates and connects with your customers. We
also harmonise multiple subsidiaries or local brands to work cohesively.

• Brand positioning & alignment

We help operators develop strategies to support business transitions and build stakeholder trust.

Our expertise in crisis, external and internal communications ensures effective manageme

• Corporate communications

We develop key messaging pillars to create powerful storytelling, transforming complex information into engaging
content that educates and inspires. Our services include defining clear messages, strategic positioning, and
crafting educational content to establish your brand as a thought leader. We also build messaging playbooks and
train your teams to consistently convey your brand's strengths and capabilities.

• Messaging, positioning & content development

We define value propositions tailored to the needs of specific customer segments, creating more meaningful
connections. By understanding the customer or employee journey, we enhance their experience at every
touchpoint, which can lead to increased conversion rates, loyalty and advocacy.

• Customer targeting and value proposition

We help operators position them as leaders in the communities they serve and their brand as an industry thought
leader.

• Public Relations

We help operators effectively communicate their ESG strategy and initiatives, engaging both internal and external
audiences while highlighting their positive impact.

• ESG messaging

We review your marketing spend to identify opportunities for better alignment and cost savings, ensuring that your
budget is used effectively. We assess your current marketing infrastructure and provide recommendations for
optimal resource allocation and team structure, helping to reduce inefficiencies and maximise value.

• Budget optimisation

We help organisations design and structure their marketing function to effectively support their strategic
objectives. From establishing the right marketing infrastructure to training and empowering teams, we ensure that
operators can implement successful marketing strategies. Our approach focuses on building internal capabilities
that align with commercial goals, creating an environment where your marketing efforts can thrive and adapt to
evolving needs.

• Leadership excellence

We support operators by developing practical approaches to engage their care staff, giving them a voice and
clearly communicating the organisation’s vision, mission, and values. We help build protocols and implement
platforms to celebrate successes, inspire and empower staff, fostering a positive and cohesive work environment.

• Internal communications & staff engagement

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Marketing & Communications Strategy Development & Digital transformation

Improved digital presence and increased lead generation by 58% with a new messaging and content
strategy.

Marketing operations & team integration

Successfully managed marketing team mergers, enhancing performance and job satisfaction.

Cost Reduction

Achieved £400k savings through contract reviews and negotiations.

• A large provider of specialist care and education supporting children and
  adults with with mental health, learning disabilities, complex needs, brain
  injury and autism.